I had a great time last night at Gold’s Gym Arcadia! I began a marketing campaign their this month. My ad is being shown on the 20+ screens in the gym, I have my rack cards on display in the lounge area, and once or twice a month I get to be in the gym to promote my practice. I spent 3+ hours there last night demonstrating IASTM (Instrument Assisted Soft Tissue Mobilization) vs traditional Massage. I met a lot of great people and was able to demonstrate the technique on many of them. I will be there again on December 14th from 6-9 pm. Hope to see you then!

Check out the video below from my preferred manufacturer of instruments Myofacial Releaser to learn more about this soft tissue technique. They use the proprietary name Instrument Assisted Facial Mobilization (IAFM), but it’s the same concept.